Our "Proyecto Raíces Vivas" was born out of a deep respect for the cultural heritage of the Andes. As we journeyed through the highlands of Peru, we encountered more than breathtaking landscapes... We found communities at the heart of living traditions, passed down for generations. Raíces Vivas is our commitment to preserving these traditions by creating opportunities for education and empowerment, ensuring that the roots of this culture continue to thrive in a rapidly changing world through reading.
In the village of Yanque, deep in the Colca Canyon, with the support of local authorities, the NGO Yukitaz, and the dedication of our team, we established Yanque’s first cultural community library, a place where children can access books, explore their heritage, and discover a world beyond their surroundings.
At the core of this project is the belief that traditions are kept alive by the people who practice them. In the Colca Canyon, we’ve partnered with local artisans who create the beautiful Tambothread embroidery seen in the Colca Hoodie and other pieces. By supporting these artisans, we are helping to preserve not only their skills but also their stories, woven into each thread with care and pride. Raíces Vivas provides a platform for these artisans to share their craft with the world, ensuring that these techniques are passed down to future generations.
And this is just beginning. With the successful launch of the Yanque library and the growing engagement with local artisans, we are setting our sights on new opportunities to expand our impact. From developing more community spaces for education and cultural preservation to creating sustainable platforms for artisan work across the Andes, Raíces Vivas aims to continue its journey of empowerment and preservation, bringing the rich traditions of the Andes into the future.
The best part? You don’t need to be in the highlands of Peru to help preserve this beautiful rich cultural heritage. Through your purchase, you become a part of a movement that empowers local communities, protects traditional craftsmanship, and nurtures the next generation of leaders and creators. Join us as we continue to expand the reach of Raíces Vivas, ensuring that the roots of this incredible culture remain strong for generations to come.
